boo-box

Combining targeting intelligence and innovative formats, boo-box can explore advertising in a way that is complimentary to the content, garnering the public’s interest.

To accomplish this the innovation cycles for formats are short (3 months) and different levels of contextualization are used (semantic analysis of the page, user profile and publisher preferences) to choose within a verticalized content network (4,000 publishers) which ad to use and what is the best way to present it to the public.

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Today boo-box has roughly 4,000 registered publishers, forming a highly segmented content network.

The expansion of this network is one of our top priorities, and has an average growth of 10% a month.

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boo-box has successfully undertaken campaigns in partnership with prominent advertising agencies and their clients, and works with products belonging to the country’s largest e-commerces.

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Statistics

Vertical segments

Our network is both verticalized and segmented, and encompasses websites and blogs from the most varied subjects. See a few highlights below:

We are constantly expanding the network, organizing and creating verticals according to campaign trends and demands.

Besides the examples above, we also work with the following sectors: Finance, Jurisprudence, politics, Advertising, Music, Art / Culture, Tourism, Sports, Teenage Interests, Environmentalism / Sustainability, Behavior, Nerd, Metablogs and Motor Sport.

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For campaigns, in addition to the traditional IAB formats, boo-box also works with exclusive formats. Each format can be used substituting and /or parallel to products in our in-content window displays and widgets, creating greater exposure and visual diversity.

In addition to the formats described here, thanks to our overlays, boo-box can work together with Advertising agencies to create entirely new formats that capture the public’s interest and increase the interactivity between websites and campaigns. For customized formats, please get in touch with us explaining what your needs are, and we will be more than happy to help.

For the standard IAB formats and to substitute boo-box formats, please note the specifications below:

Specifications

general conditions

Accepted formats: GIF, JPEG, HTML, Flash
Flash Version: 7 ActionScript 2.0, without compression.

Click function:

on (release) {
getURL(_root.clicktag, "_blank");
}

FPS: 18

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